Service Blue is a service operated by Business Guy LLC, a Wyoming limited liability company, 1309 Coffeen Avenue STE 1200, Sheridan, WY 82801. Contact: help@serviceblue.app. The website serviceblue.app is owned and operated by Business Guy LLC.
Service Blue (operated by Business Guy LLC, the data controller) helps a business run its front and back office (an AI receptionist that captures and delivers leads, plus invoicing and money tracking). This policy explains what we collect, why, and the choices you have.
To provide the service: answer calls, capture and deliver leads, send invoices and reminders, and show you your money. We do not sell your personal information.
We keep data only as long as needed to provide the service or as required by law, and protect it with encryption in transit and at rest, least-privilege access, and an audit trail.
Service Blue does not sell or share mobile information or SMS opt-in data with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. Message frequency varies based on your account activity. Message and data rates may apply. See SMS Messaging Terms for full details, including how to opt out (reply STOP) and get help (reply HELP).
The service. Service Blue (operated by Business Guy LLC) provides an AI phone receptionist and back-office tools (invoice tracking, expenses/profit, document storage) for your business.
Pricing & billing. Plans are billed weekly, monthly, or annually at the rates shown on our pricing page: Receptionist $50/week ($200/month), Full Office $125/week ($500/month), and C.A.R.L. $250/week ($1,000/month); annual billing is discounted. See current plans at serviceblue.app/start. No free trial; billing begins when your office is activated and recurs for the billing period you choose until you cancel. You can pause your subscription for $5/month, which keeps your phone number and account data while service is suspended.
Cancellation. No contracts — cancel anytime, effective at the end of your current paid week. To cancel, email help@serviceblue.app; we'll confirm and stop future billing.
Refunds. Weeks already started are non-refundable; you keep access through the end of any week you've paid for. If we charged you in error, contact us and we'll make it right.
Your data on cancellation. You own your business and customer data. On request you can export it, and on cancellation you can ask us to delete it (subject to records we must keep by law). See the Privacy Policy above.
Service availability. We work to keep the service running but do not guarantee uninterrupted or error-free operation, and we offer no specific uptime SLA at this stage. The service is provided "as is" and "as available" to the extent permitted by law.
Acceptable use. Use the service lawfully; don't use it to harass, defraud, send unlawful messages, or violate others' rights. You are responsible for obtaining any consents required to contact your own customers.
AI receptionist. Calls are handled by an automated assistant that discloses it is an AI and that calls may be recorded (see AI Disclosure and Call Recording below).
Liability. To the extent permitted by law, our liability is limited; we are not liable for indirect or consequential damages, including missed or mishandled calls.
Termination. Either party may end the service at any time; your data-export and deletion rights continue to apply after termination.
Contact. Business Guy LLC, 1309 Coffeen Avenue STE 1200, Sheridan, WY 82801 · help@serviceblue.app
Blue is an automated assistant, not a human. When she answers or messages on your business's behalf, callers and contacts are told they're speaking with an AI assistant. A request to reach a human is always honored.
This disclosure is provided up front, on every channel (voice, text, email), to meet applicable AI-disclosure requirements.
Not professional advice. Blue's responses are generated by AI and may be inaccurate or incomplete. They are not legal, medical, financial, or other professional advice, and Blue does not claim any professional license or credential. For anything that requires a licensed professional, please consult one; do not rely on Blue for high-stakes decisions. In a life-safety emergency, hang up and call 911.
Calls may be recorded. At the very start of every call, all parties hear an audible disclosure — "This call may be recorded for quality and training." Recording proceeds on that all-party-consent basis: the disclosure is spoken and logged before recording begins, and continuing the call indicates consent. If you'd prefer not to be recorded, you can end the call or ask to be connected to a person.
Program name: Service Blue Notifications.
Program description: Service Blue sends transactional, account-related text messages on behalf of registered small businesses across many industries (e.g. home services, retail, food service, salons, auto, real estate, professional services). Messages include appointment confirmations and reminders, appointment/status updates, invoice and payment notifications, and replies to customer inquiries. Messages are not marketing or promotional. End users are the customers of these businesses who provide their phone number and consent when booking service.
Message frequency: Message frequency varies based on your account activity (for example, when you book, when an appointment is updated, or when an invoice is issued).
Message and data rates: Message and data rates may apply, charged by your mobile carrier according to your plan.
To opt out: Reply STOP at any time to unsubscribe. After you send STOP, you'll receive one confirmation message and no further texts.
For help: Reply HELP for assistance, or contact us at help@serviceblue.app.
Carriers: Carriers are not liable for delayed or undelivered messages.
How consent is obtained: Customers opt in on the web. At serviceblue.app/request a customer enters their phone number and checks two unchecked-by-default boxes — neither is required to submit, so consent is freely given: (1) "I agree to the Terms & Conditions and Privacy Policy." and (2) "I agree to receive transactional or conversational communications from Business Guy LLC via text messages and phone calls related to my service request, such as appointment confirmations, reminders, status updates, and responses. Message frequency varies. Reply STOP to opt out. Reply HELP for help. Message and data rates may apply. Your information is secure and will not be sold or shared with third parties or affiliates for promotional purposes." The boxes are never pre-checked and are not required to submit the form. Consent is collected specifically for this messaging program and is never sold or shared with third parties or affiliates for promotional purposes.
Privacy: Service Blue does not sell or share mobile information or SMS opt-in data with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.